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White Paper And Social Media Working In Tandem
By John Vinson
Expert Author
Article Date: 2011-03-24
If you were to break down the fundamentals of white paper and social media, you'd be met with two opposites. Social media is a platform that allows for quick and low quality content, shared across a large network. White Paper on the other hand is all about high quality content, released on a smaller scale. Luckily, both of these concepts have the potential to help one another.
One of the major problems people have with their white paper campaigns is being able to release them to a large audience. It takes quite a bit of marketing savvy to convince people your 5 page plus white paper is worth downloading and reading. You can generate leads by email, however, you still have to receive signups to implement this method.
Social media provides a catalyst for generating downloads that other methods simply can't execute. Until your white paper is ready, you can still provide quick content that grabs peoples' attention in order to gain a follow, or like, etc.
When your white paper is ready, social media then gives you an avenue to announce the news. It definitely beats releasing the white paper on your site, and to just sit around waiting for visitors. You can host a contest through your social media channel as well, and provide additional incentives along with the white paper.
While there are plenty of benefits for the white paper, social media has just as much to gain from the partnership. While social media has the potential to generate a large amount of leads, it can be a struggle to hold users' attention. You can only provide so much quality content through social media, before becoming repetitive.
This is where white paper can save the day. If you're a good writer, and have included enough strong ideas then your white paper could be just the ticket for taking your social media engagement to the next level. Providing your followers with a reason to continue checking in with you or your business.
The partnership really comes down to how savvy you are with social media, and how good of a writer you are when constructing a white paper. If you're able to get both of these concepts going at the same time, then be prepared to reap the rewards.
About the Author:
John is a staff writer for WebProNews.
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