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Alinean Delves Into Interactive White Papers
By Doug Caverly
Staff Writer
Article Date: 2010-12-09
Personalization is big these days. Individuals often expect to be able to choose different colors, designs, and/or content, depending on the situation, and companies often try to deliver the best combinations. So Alinean may be onto something, as it recently began to deal in personalized white papers.
The company explained in a statement, "Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content."
The new white papers are proving popular, too. At their initial launch, a senior vice president at Ziff Davis, the well-known publisher, voiced his support, which was an important step.
Since then, IDC has also come onboard as a believer of sorts by picking Alinean to develop Dynamic Reports, which are based on the same concept.
Tom Pisello, the founder and chairman of Alinean, reasoned, "Corporate executives and buyers live in a world of information overload, making it difficult for vendors to connect and capture their attention, educate them about solutions and move the sales cycle forward. With Alinean's Interactive White Papers, B2B marketers can evolve traditional white papers into more personalized deliverables to drive relevant connections with increasingly skeptical and frugal buyers."
This is perhaps a strategy other white paper experts should employ (if possible), as well.
About the Author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.
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