Using A Press Release To Promote Your White Paper

By Mike Sachoff
Staff Writer
Article Date: 2010-04-29

If you are considering writing a white paper you may want to think about using a press release to promote it.

Dan Janal writes, "If you've been trying to get Google to index your site and link to your content, then you should consider writing a press release because press releases are one of the fastest ways to get Google's attention."

"In fact, Google will automatically index all press releases sent via PR WEB, a press release distribution company which has an agreement to this effect with Google."

Janal says that once the press release appears on Google, people looking for information on a particular topic will find it and click on the link to find out how to access the white paper.

To get the most attention for the press release:

*Have a newsworthy headline and put the name of one target group in the headline

*Use a call to action to get people to visit your website to get the white paper

About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.