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SEO Tips For White Papers
By Michael Stelzner
Expert Author
Article Date: 2008-10-02
Getting your white paper to rank high in a search engine is like finding a rich oil well. The inflow of traffic can be seemingly endless.
What follows are some tips to help improve your search engine optimization (SEO) rankings, (from Anna Tulchinsky):
- Try to get your site to contain as many static pages as possible (indexable URLs)
- Name your directories and your files using your most desired keywords (separate words with underscores)
- Include your keywords in all Page Titles
- Do not worry about META tags if you don't know how to add them, your Page Title is your most important tag
- Include your keywords in H1s, H2, and H3s. Make sure you use these tags!
- Create a style format where each title of a PDF document is accompanied by a short abstract, as opposed to being a simple link, and use keywords
- Add a 'company name' component in the footer of your white paper template and provide your website URL
- Interlink your site's internal pages as often as you can (e.g. use margins and place "Related Info" boxes with links to other pages on your site)
- Your links should have your keyword embedded within, do not use "click here"
- Try to ensure that each page (i.e. each URL) has approximately 500 words on it with your most important keywords repeated 10-12 times per page
- Give out your white papers to your partners and customers and try to get them to post it on their websites
Comments
About the Author:
Visit http://www.writingwhitepapers.com/blog/ for extensive resources on crafting compelling white papers and applying creative marketing tactics.
Michael A. Stelzner is the author of the new book Writing White Papers: How to Capture Readers and Keep Them Engaged and has written nearly 100 white papers for companies such as Microsoft, FedEx, Motorola, Monster and SAP.
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