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Words To Avoid In Your White Papers
By Chris Crum
Staff Writer
Article Date: 2007-12-18
Michael Stelzner over at the Writing White Papers blog has good little post on the top ten words to avoid using when writing your white papers.
Following is the post in its entirety. Do you agree with the list?
Is there anything you would add? If so, be sure to check out the comments and let your voice be heard.
Some words spark interest and draw in readers.
Other words send people running for the hills (look out, incoming solution!).
As a writer, especially for white papers, it is important to avoid the overused jargon (or gobbledygook as my friend David Meerman Scott calls it).
The folks over at Technology Evaluation put a great list together.
What follows are the most overused words in white papers:
#10 - sustainable
#9 - tightly integrated
#8 - cutting edge
#7 - turnkey
#6 - mission critical
#5 - features and benefits
#4 - paradigm
#3 - synergy
#2 - scalable/scalability
#1 - solution
Are you guilty of using these words? Are there others you would add to the list?
Comments
About the Author:
Chris is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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