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White Papers About Ideas?
By Michael Stelzner
Expert Author
Article Date: 2007-04-06
Today we hear a lot about white papers.
 They tend to focus on a product or a service offered by a company.
However, can white papers be written about ideas, whether philosophical or practical?
This is the essence of a question that Patricia from Nashville sent me.
She asked: I work in a Metro government program, whose focus is on obesity prevention. We try to do this by encouraging exercise and making healthy food choices. My goal for developing a white paper is to present this issue… My questions are basic… Any helpful hints or recommendations as I embark on this task? The good news Patricia is this: White papers are excellent educational tools and ideas such as obesity prevention are perfect topics for white papers.
Here are a couple of pointers: * If you are writing to consumers, try not to call them white papers, rather call them reports or guides.
* Make sure they provide educational value to your intended readers.
* Understand the pain points of your readers and speak to them in the piece.
* Get a book on white papers to help you. Try searching "white papers" on Amazon or check out a free resource, such as this. Anyone else have any pointers for Patricia when it comes to writing papers about ideas?
Comments
About the Author:
Visit http://www.writingwhitepapers.com/blog/ for extensive resources on crafting compelling white papers and applying creative marketing tactics.
Michael A. Stelzner is the author of the new book Writing White Papers: How to Capture Readers and Keep Them Engaged and has written nearly 100 white papers for companies such as Microsoft, FedEx, Motorola, Monster and SAP.
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