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SEMPhonic - New White Paper On Functionalism
By Manoj Jasra
Expert Author
Article Date: 2006-08-02
SEMPhonic has recently released a whitepaper on Functionalism. It basically gives everyone a new paradigm to look at when analyzing websites and determining the metrics that matter.
President of SEMPhonic, Gary Angel gave me a sneak preview of this white paper and I was very fascinated by the new ideas presented before me.
KPIs at times, are way too high level and totally site oriented but by drilling down deeper by going to the page level will give Analysts that much more insight on how to make educated business decisions. What they present in the paper will really make good Analysts begin to use this approach in order to establish the importance of each page.
Tag: SEMPhonic
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About the Author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.
Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com
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