Study Shows Buyers Still Prefer White Papers
Are you wondering whether white papers still have pull as a marketing tool? Well look no further.
Date: 2008-12-02
Are You Losing Readers?
Ever been down a slide (maybe with your kids) and hit those little bumps every few feet? They slow your decent to a crawl and really make the slide no fun at all.
Date: 2008-11-14
Writing Successful Whitepapers
What if you've never written a white paper and you really want to develop the skill, where do you start?
Date: 2008-10-22
SEO Tips For White Papers
Getting your white paper to rank high in a search engine is like finding a rich oil well. The inflow of traffic can be seemingly endless.
Date: 2008-10-02
Bad Mouth Your Products For Success??
Does it ever make sense to say to your readers, don't buy our product or service? This is the underlying question in an interesting post by Adele Sommers (a little hint, he believes your white papers SHOULD do this).
Date: 2008-09-25
How Much Is Your White Paper Worth?
We all know that white papers are free documents, often used for lead generation purposes. However, should we call them a report and place a dollar value on them to help improve their perceived value?
Date: 2008-09-03
Do You Do Interviews When Writing White Papers?
Let's say you've been tasked to create a white paper (or an article, blog post, ). Who should you interview in the process of preparing to write?
Date: 2008-08-15
White Paper Marketing Tips
According to Larry Chase, "When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper."
Date: 2008-07-24
Why The Demand For White Paper Is Spiking
One of my early predictions for this year was a spike in the demand for white paper writers this year. Or said another way, I predicted marketing folks were going to be demanding more white papers for their campaigns.
Date: 2008-07-09
Should You Reveal Everything In A White Paper?
Should you convey your expertise in white papers by revealing literally EVERYTHING you know about a topic?
Date: 2008-06-13
Is Competition Preventing You From Releasing Your White Paper?
Is fear of the competition preventing you from releasing a masterful white paper? Are you certain your ideas will be embraced by prospects, but are scared the competition will simply copy you?
Date: 2008-05-15
Outsourcing White Papers
Do you work for a company that produces white papers in-house? Is the quality a bit shy of fair?
Date: 2008-04-16
Improving Your PDF Search Engine Compatibility
If you write white papers, you most likely are creating PDF files as the final product. As you may already know, search engines like Google will treat the content within your PDF file as if it were a web page.
Date: 2008-03-20
White Paper Writing Tips
Are you a freelancer looking to tap into the lucrative white paper writing world? I get a lot of emails from folks who are just starting out.
Date: 2008-02-21
Don't Make This Mistake With Your White Paper
What is a good template for a white paper? This question comes up a lot. While working on a white paper, I decided to take a break and see what is happening in the blogosphere.
Date: 2008-01-17
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