Omniture Genesis Is The Right Move
Omniture has partnered with various companies in the industry to take web analytics to next level. These partnerships will allow Omniture's customers to easily integrate different marketing applications and truly help them move toward actionable web analytics.
Date: 2006-12-15

Will Blogs Replace White Papers?
Blogs are bringing about changes in the way we live, the way we buy, the way we interact; giving a chance to speak and be heard to millions who would not otherwise bother giving their opinion in mainstream media.
Date: 2006-11-21

Web Analysis Tools
Omniture and HBX Tips and Tricks Papers
Date: 2006-11-09

Email Deliverability And You
If you are an Internet marketer employing email-based campaigns, then you know the importance of your message getting to its intended recipient. What can you do to prevent these mailings from getting blocked?
Date: 2006-10-25

White Papers, Lead Generation - Key For BtoB Marketers
Complex sales cycles make the development of multi-modal marketing strategies critical.
Date: 2006-10-12

White Paper Gives Advice On Pay Per Click
Sayu has just released a white paper detailing "how PPC advertisers should optimise their landing pages to increase the profit of a PPC campaign and the return on investment of every click."
Date: 2006-09-28

Prevent Prospects From Wasting Your Marketing Dollars
To deal with sales-resistant prospects, many B2B companies use white papers as part of their marketing mix. Generally, this type of report -- which ranges from 5, 10, 15 pages or more -- provides a case study of how your product or service solved a customer's problem.
Date: 2006-09-11

Using White Papers For Lead Generation
Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, "How White Papers Can Turbo-Boost Your Lead-Generation Campaign."
Date: 2006-08-31

White Paper Predicts Success For NFC
Near Field Communication (NFC) should take off in the near future, according to a white paper released by Innovision Research & Technology.
Date: 2006-08-17

No Docs?
Microsoft can buy white papers whenever it wants, and of course they do. They say some of these are "independent, non-sponsored" studies.
Date: 2006-06-08

Document Localizaton
With the millions of people all over the globe online, many companies profit from making their products and services available to this global market.
Date: 2006-05-18

B.U. Whitepaper Helps You Manage
Complex requirements in project management and lack of necessary management skills are two things costing companies billions of dollars a year in lost production. Boston University aims to help solve that.
Date: 2006-05-04

IT Marketing Secrets On Seminars And White Papers
A new whitepaper by the search marketing firm, iProspect shows that 62% of search users click on links found on the first page of search results.
Date: 2006-04-17

IT Marketing Secrets On Seminars And White Papers
In order to sell a solution, you have to build awareness that there is a problem. Once you have built that awareness, you need to build awareness that your firm can solve that problem.
Date: 2006-04-05

MIR3 Says ‘Spit It Out Already!’
If the communication structure of your company is as effective as using cans and strings, there are ways to improve that. MIR3 has released a technical white paper to explain how companies can improve responsiveness, productivity and efficiency in...
Date: 2006-03-24

Internet Marketing: Confessions Of A 'White Paper' Junkie
I'm a sucker for a good white paper. When I'm researching something online, and I see a link or menu item marked "White Papers," I undergo a predictable Pavlovian response: "White paper? Yes please! Where do I sign up?"
Date: 2006-03-09

Companies Promote Open CAD Platform
One of the chief stumbling blocks in industries that make use of CAD programs is that data produced by those programs can only be read by those programs. Interoperability is becoming a costly concern as manufacturers increasingly...
Date: 2006-02-13