Assess Systems White Paper Wins APEX Award
White paper professionals who could use an example - or are at least interested to see how other industry experts work - might want to check out a white paper distributed by Assess Systems.

Date: 2010-07-22

White Paper "Carrots" Used To Make New Contacts
While many people think of white papers as a way of keeping in touch with an established audience, it's important to remember that they can help organizations make new contacts, too. One company has achieved good results by asking individuals who download its white papers to provide their names and email addresses.

Date: 2010-07-08

Looking At The 'Free Then Fee' Business Model
I have no hard figures to back up what I'm about to say, but just think about it for a second. People are more interested in what you have to say, or sell when it's free.

Date: 2010-06-25

White Papers, Social Media Judged To Be Symbiotic
White papers and social media may seem to be at odds with each other at times; it can feel as if sites like Facebook and Twitter have shortened people's attention spans to the point that white papers are of little interest to anyone.

Date: 2010-06-10

Using Images In A White Paper
To make a white paper more interesting and to give readers a way to better understand information consider using images in a white paper.

Date: 2010-05-27

Janson White Paper Wins PR Award
When it comes to white papers, it appears that Janson Communications is quite the authority. Janson recently won an Award of Excellence for a white paper with the unusually apt title "How Strategic Communications Can Positively Affect Your Business."

Date: 2010-05-13

Using A Press Release To Promote Your White Paper
If you are considering writing a white paper you may want to think about using a press release to promote it.

Date: 2010-04-29

Tailoring Your White Paper For Your Followers
The goal of your white paper should be to create a following and start conversations that include you. Do you know your followers well enough to do that?

Date: 2010-04-15

How To Select The Best Writer For Your Whitepaper
Once you have decided on the message you want your paper to convey, fleshed out your ideal reader, and determined your paper's call to action, it's time to find someone to start writing it.

Date: 2010-04-01

Creating A Powerful Call To Action
A good white paper is like a diving board. You promote and preface it so that your ideal readers see the benefit in getting onto it.

Date: 2010-03-18

What To Ask Yourself Before Writing Your White Paper
Too many companies underestimate the importance of this step in the white paper process-determining the ideal reader.

Date: 2010-03-04

What To Ask Yourself Before Writing Your White Paper
Have you ever painted anything: a door, a bedroom, a house? Did you keep track of your time?

Date: 2010-02-18

SlideShare Makes It Easier To Share White Papers
Professional sharing website SlideShare has launched a new Channels service today to provide custom branded microsites within its community.

Date: 2010-02-04

Capturing Business Leads With White Papers
If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here's some things to avoid...

Date: 2010-01-21

White Papers Are A Valuable Asset For Every Industry
Are you working for a company outside of high tech? Maybe financial services, health care or manufacturing?

Date: 2010-01-07