Keep Your Reader In Mind To Write A Successful White Paper
One of the primary maxims of writing sales copy is: "Know Your Customer." However, that particular pearl of wisdom sometimes gets ignored in white papers.

Date: 2009-07-02

Should Your White Paper Give Everything Away?
Does it ever makes sense to give away your secrets in a white paper? This is a question that I hear a lot-and it might be one that you're pondering.

Date: 2009-06-11

Creating The Perfect Blend Of Education And Marketing
Reading a good white paper can be like experiencing a great cappuccino. There are two basic components to each, which depend on one another for success.

Date: 2009-05-28

Should We Have A 'Write A White Paper Month'?
Are you leveraging the power of white papers? Today, they are one of the top lead generation vehicles. There have been tons of recent studies confirming this.

Date: 2009-05-08

Should We Have A 'Write A White Paper Month'?
I recently came across a rather sly press release indicating that April was "Write a White Paper Month." Considering how odd that was, it got my attention.

Date: 2009-04-16

The Power Of White Papers
There has been a literal smorgasbord of recent studies on the power of white papers in the last few months.

Date: 2009-03-12

Study Shows Businesses Today Need White Paper
White papers are essential marketing tools for businesses during a down economy. Why? Because lead generation programs become essential during times like this. In addition, prospects are more resistant to sales hype.

Date: 2009-02-19

White Papers Play An Important Role In Search Via Google Study
When thinking of purchasing a product or service, what do people search for when they use search engines or visit the company website?

Date: 2009-01-30

How White Papers Keep The Money Flowing
By now you've heard the buzz about White Paper Success Summit 2009. I've got some important information for you, but first let me share the story that led to this event (and why this means a great opportunity for you).

Date: 2009-01-08