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[2010-07-22] Assess Systems White Paper Wins APEX Award
White paper professionals who could use an example - or are at least interested to see how other industry experts work - might want to check out a white paper distributed by Assess Systems. The white paper was given an APEX Award for Publication Excellence in the Special Purpose Writing category.
[2010-07-08] White Paper 'Carrots' Used To Make New Contacts
While many people think of white papers as a way of keeping in touch with an established audience, it's important to remember that they can help organizations make new contacts, too. One company has achieved good results by asking individuals who download its white papers to provide their names and email addresses.
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