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[2010-06-25] Looking at the 'Free then Fee' Business Model
I have no hard figures to back up what I'm about to say, but just think about it for a second. People are more interested in what you have to say, or sell when it's free. Giving away free white paper is certainly the way to go if you're looking to adopt new business. However, there are risks involved when trying to build a customer base with free product.
[2010-06-10] White Papers, Social Media Judged To Be Symbiotic
White papers and social media may seem to be at odds with each other at times; it can feel as if sites like Facebook and Twitter have shortened people's attention spans to the point that white papers are of little interest to anyone. Still, at least one expert thinks white papers and social media complement each other.
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