[2010-04-29] Using A Press Release To Promote Your White Paper If you are considering writing a white paper you may want to think about using a press release to promote it.
[2010-04-15] Tailoring Your White Paper For Your Followers The goal of your white paper should be to create a following and start conversations that include you. Do you know your followers well enough to do that? Colleague John Bromhead is fond of saying,"Marketing is the process of starting a conversation."
[2010-04-01] How To Select The Best Writer For Your Whitepaper Once you have decided on the message you want your paper to convey, fleshed out your ideal reader, and determined your paper's call to action, it's time to find someone to start writing it.
