White Paper News

[2009-04-16] Should We Have a 'Write A Whitepaper Month'?
I recently came across a rather sly press release indicating that April was "Write a White Paper Month."

Considering how odd that was, it got my attention.

[2009-04-02] Report Shows How To Maximize White Paper Use For B2B
InformationWeek recently released a report titled, "Tech Marketing: Best Practices Research Series: White Papers: How to Maximize the Use of White Papers in Your B2B Marketing and Sales Process." Yes, that is a mouthful, but so is the report. It full of great facts about the marketing power of white papers.