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[2008-09-25] Bad Mouth Your Products For Success??
Does it ever make sense to say to your readers, don't buy our product or service? This is the underlying question in an interesting post by Adele Sommers (a little hint, he believes your white papers SHOULD do this).
[2008-09-03] How Much Is Your White Paper Worth?
We all know that white papers are free documents, often used for lead generation purposes.
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