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[2008-07-24] White Paper Marketing Tips
According to Larry Chase, "When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper."
[2008-07-09] Why the Demand for White Paper is Spiking
One of my early predictions for this year was a spike in the demand for white paper writers this year. Or said another way, I predicted marketing folks were going to be demanding more white papers for their campaigns.
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