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[2006-09-28] White Paper Gives Advice On Pay Per Click
Sayu has just released a white paper detailing "how PPC advertisers should optimise their landing pages to increase the profit of a PPC campaign and the return on investment of every click." The company is based in England, so close readers shouldn't be concerned that it spelled "optimize" with an "s."
[2006-09-11] Prevent Prospects From Wasting Your Marketing Dollars
To deal with sales-resistant prospects, many B2B companies use white papers as part of their marketing mix. Generally, this type of report -- which ranges from 5, 10, 15 pages or more -- provides a case study of how your product or service solved a customer's problem.
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