[2006-01-31] White Papers In Business-To-Business Direct Mail Lead Generation: How To Name Them Yes, white papers are an effective way to generate leads with business buyers. But the tricky part is getting your white paper into the hands of those buyers in the first place.
[2006-01-09] Microsoft Touts Windows On Linux Site Microsoft has long made various efforts to show how Windows exceeds Linux in a variety of enterprise situations, but a current advertising campaign by the company showed up in an unlikely place.
