Stop Wasting Your White Papers

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January 16, 2012

Stop Wasting Your White Papers

By Sally Ormond

The humble white paper is a great way to help people make decisions. If you're unsure what a white paper is, basically, it's a document that describes a problem and shows the reader how to resolve it:

It begins by discussing a challenge experienced by its readers

Gives a compelling case as to why you should use a particular approach to solve the problem

I guess you could say they are a cross between a brochure highlighting the consumer benefits of a particular product or service and an educational magazine article, therefore conveying technical information within a marketing format.

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