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 | | How Not to Get Banned from Google | | No one wants to get banned from Google, but unfortunately, it does happen. As Michael Stebbins of Market Motive explains, it is important to understand why some websites... |
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 | | Using Research to Understand Searchers | | Although many online marketers spend time focusing on keywords, Chitika's CEO Venkat Kolluri says that search behavior research could actually do more to improve online marketing... | |
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| Recent
Articles: |
| White Paper 'Carrots' Used To Make New Contacts |
While many people think of white papers as a way of keeping in touch with an established audience, it's important to remember that they can help organizations make new contacts, too. One company has achieved good results by asking individuals who download its white papers to provide their names and email addresses.
Chuck Steege, the founder and president of the financial services firm SFG, recently told John Drachman, "We are seeing that the performance share discussion with our prospects moves faster once they register for, download and read our white paper . . ."
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| Looking At The 'Free Then Fee' Business Model |
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I have no hard figures to back up what I'm about to say, but just think about it for a second. People are more interested in what you have to say, or sell when it's free. Giving away free white paper is certainly the way to go if you're looking to adopt... |
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| White Papers, Social Media Judged... |
| White papers and social media may seem to be at odds with each other at times; it can feel as if sites like Facebook and Twitter have shortened people's attention spans to the point that white papers are of little interest to anyone. Still, at least one...
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| Using Images In A White Paper |
| To make a white paper more interesting and to give readers a way to better understand information consider using images in a white paper.
"There's a connection between visual appeal and comprehension," says Jonathan Kantor... |
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