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05.27.10 Using Images In A White Paper  By Mike SachoffTo make a white paper more interesting and to give readers a way to better understand information consider using images in a white paper. "There's a connection between visual appeal and comprehension," says Jonathan Kantor of The Appum Group. "We're attracted to visually appealing and pleasing design elements, and making a white paper more visually appealing helps readers grasp important messages about products." Kantor says images help readers understand complex information. He recommends using charts to help illustrate a point. "Charts are a way to authenticate statistical data and trends," said Kantor. "Charts take a bunch of static data points and show them in a more visually appealing way or show trends within that data." Use graphics and images in a white paper to make it more interesting but don't overuse them. Make sure the image or chart adds value to the overall white paper. About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news. |
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