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04.15.10 Using A Press Release To Promote Your White Paper  By Mike SachoffIf you are considering writing a white paper you may want to think about using a press release to promote it. Dan Janal writes, "If you've been trying to get Google to index your site and link to your content, then you should consider writing a press release because press releases are one of the fastest ways to get Google's attention." "In fact, Google will automatically index all press releases sent via PR WEB, a press release distribution company which has an agreement to this effect with Google." Janal says that once the press release appears on Google, people looking for information on a particular topic will find it and click on the link to find out how to access the white paper. To get the most attention for the press release: *Have a newsworthy headline and put the name of one target group in the headline *Use a call to action to get people to visit your website to get the white paper About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news. |
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an iEntry, Inc. publication -- |
