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02.04.10 SlideShare Makes It Easier To Share White Papers  By Mike SachoffProfessional sharing website SlideShare has launched a new Channels service today to provide custom branded microsites within its community. The new Channels service allows businesses to sponsor topical channel content such as presentations, white papers and webinars or create branded channels for measurable business results. "Our vision is to build a new type of advertising that both community and advertisers will embrace," said Rashmi Sinha, CEO & co-founder of SlideShare. "With Channels, LeadShare and Adshare we provide integrated solutions for social media with direct business results." Channels is the latest in a line SlideShare for Business products. Marketers can now work with SlideShare on integrated social media campaigns with: Channels provide a custom branded experience for people to discover and share your content, and contribute their own content AdShare provides targeted promotion of your content to the community of business decision makers LeadShare provides lead capture before or after your presentation or document. And as of today, you can generate leads with webinar content. About the Author: Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news. |
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