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12.17.09 White Paper Success Summit '10 Gets Offical Date  By Michael StelznerI know it's hard to believe 2010 is just around the corner. Like me, you're likely putting plans in place for next year. Better customers, more of them and so on. I wanted to share something with you. There are some amazing marketing superstars coming together for this really great event that will help you grow your business. Before I tell you about it, I want to share a story that will encourage you. Back during the last market crash (the dot.com implosion), there was this guy-a small business owner-who really was hit hard. He lost his biggest clients, had young kids to feed and really wasn't sure what to do. He was thinking of spending a lot of money on advertisements. Fortunately someone told him it was a waste of time. So here's what he did and what happened. He wrote a 10-page piece, sharing his tips and secrets to his craft. His friends said he was nuts and shouldn't "give away" such great knowledge. He ignored them. Once his "masterpiece" went up on his website, he immediately started getting leads. The first week was 43 prospects. After 4 weeks it jumped to more than 400. After only 8 months he had thousands of quality leads coming in, was landing huge projects and frankly had more work then he could handle. Fast-forward to today. That document he wrote back in 2003 still brings him more than 30 leads each day (84,261 leads so far) and has helped him land millions in new business (from big names like Microsoft, FedEx and Dow Jones). And it led to a best-selling book.
That guy was me! And my super weapon was an educational white paper. MarketingSherpa now calls me "The Grandfather of White Papers." And funny enough, times are tough again and the white paper is the top marketing tool used by businesses today (according to an Eccolo Media study). Are you using educational white papers to grow your business? Would you like to know how? About the event If you're looking to attract more high-quality leads in 2010 and position your business as a leader, you'll want to check out White Paper Success Summit 2010. It's a live online event that will empower you to attract quality leads and grow your business during this economic slump-all with educational white papers. Not only can you gain amazing leads for your business with white papers, you'll also grow your lists and establish your business as a leader. Continue reading this article. About the Author: Visit http://www.writingwhitepapers.com/blog/ for extensive resources on crafting compelling white papers and applying creative marketing tactics. Michael A. Stelzner is the author of the new book Writing White Papers: How to Capture Readers and Keep Them Engaged and has written nearly 100 white papers for companies such as Microsoft, FedEx, Motorola, Monster and SAP. |
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