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01.08.09 How White Papers Keep The Money Flowing  By Michael Stelzner By now you've heard the buzz about White Paper Success Summit 2009. I've got some important information for you, but first let me share the story that led to this event (and why this means a great opportunity for you). THE REASON I WORKED THROUGH CHRISTMAS… A few months ago, I taught hundreds of freelance copywriters how to market their services at a big online summit. The response was shocking. So many folks wanted to know how they too could make thousands of dollars writing white papers. I didn't hide the fact that I make $7500 per paper and usually run four projects each month. I know many freelance writers were surprised that even half that much could be made writing only 6 to 8 pages of content. I had this big plan to offer a white paper event for freelancers in the spring. But the economy caused me to rethink things. Nobody could have imagined how many businesses would end up suffering from the recent economic fallout. So I Ran Into a Little Problem It became immediately apparent to me that waiting until the spring to offer a white paper event for freelance writers would be too late. Let me explain why. You see, back in 2002, just after the last major stock market crash, white papers took off as super-powerful marketing tools for businesses. Why? Because businesses needed resources that would help them sell under the radar to customers who were frankly resistant to spending any money. Smart businesses were achieving amazing success with white papers. So much so that literally overnight, thousands of white papers were being produced to generate leads and help businesses stand out. Now the connection… Today we are at the front end of the very same pattern that occurred in 2002, but the need is even greater! AND this presents an enormous opportunity for you.
SO WHAT'S THIS ABOUT? I have literally been working non-stop, all through the holiday madness, to put together the best panel ever on creating marketing white papers. It's called White Paper Success Summit 2009 and its focus is to empower you to create white papers that help businesses achieve success. Not only can you make a ton of money creating marketing white papers, you'll also become a big hero to your clients. Many of the big names you're familiar with will be teaching at the summit, such as Bob Bly, Roger C. Parker, Steve Slaunwhite, Peter Bowerman and of course, yours truly. Together we want to help you succeed. This is the world's first and only event designed to empower freelancers to master the art of creating marketing white papers. Designed by copywriters for copywriters, this is a live online event you can attend from your home or office. http://www.whitepapersummit.com/ms/ WHAT'S IN IT FOR YOU First, you don't need to be a techno-geek to write white papers. White papers are really articles on steroids with a slant. If you can write an article, you are well-equipped to craft white papers. Second, not just technology companies use white papers. Any business that sells to other businesses is a prime target. For example, FedEx, Dow Jones, Monster.com, LinkedIn and thousands of smaller businesses all use white papers as marketing materials. White Paper Success Summit 2009 will help you discover the best methods for creating marketing white papers. You'll also learn how to win high-caliber clients, market white papers and make more money as a freelance white paper copywriter. It's fully dedicated to empowering you. You'll discover how to gain more business in this lucrative and no-hype commercial copywriting world. Continue reading this article. About the Author: Visit http://www.writingwhitepapers.com/blog/ for extensive resources on crafting compelling white papers and applying creative marketing tactics. Michael A. Stelzner is the author of the new book Writing White Papers: How to Capture Readers and Keep Them Engaged and has written nearly 100 white papers for companies such as Microsoft, FedEx, Motorola, Monster and SAP. |
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