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10.02.08 SEO Tips For White Papers  By Michael Stelzner Getting your white paper to rank high in a search engine is like finding a rich oil well. The inflow of traffic can be seemingly endless. What follows are some tips to help improve your search engine optimization (SEO) rankings, (from Anna Tulchinsky): • Try to get your site to contain as many static pages as possible (indexable URLs)
• Name your directories and your files using your most desired keywords (separate words with underscores) • Include your keywords in all Page Titles • Do not worry about META tags if you don't know how to add them, your Page Title is your most important tag • Include your keywords in H1s, H2, and H3s. Make sure you use these tags!
• Create a style format where each title of a PDF document is accompanied by a short abstract, as opposed to being a simple link, and use keywords • Add a 'company name' component in the footer of your white paper template and provide your website URL • Interlink your site's internal pages as often as you can (e.g. use margins and place "Related Info" boxes with links to other pages on your site) • Your links should have your keyword embedded within, do not use "click here" • Try to ensure that each page (i.e. each URL) has approximately 500 words on it with your most important keywords repeated 10-12 times per page • Give out your white papers to your partners and customers and try to get them to post it on their websites What are your thoughts on these tips? Would you add any? Comments About the Author: Visit http://www.writingwhitepapers.com/blog/ for extensive resources on crafting compelling white papers and applying creative marketing tactics. Michael A. Stelzner is the author of the new book Writing White Papers: How to Capture Readers and Keep Them Engaged and has written nearly 100 white papers for companies such as Microsoft, FedEx, Motorola, Monster and SAP. |
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