10.25.06
Email Deliverability And You
 By
Chris Richardson
If you are an Internet marketer employing email-based campaigns, then you know the importance of your message getting to its intended recipient. What can you do to prevent these mailings from getting blocked?
Thanks to a new white paper (PDF) by the Interactive Advertising Bureau, marketers now have an idea of what they should avoid (hat-tip to MarketingVox).
The IAB indicates over 60 billion emails are sent daily, many of which are categorized as spam (80% if you follow IAB). The increased email activity caused a number of anti-spam companies and ISPs to create procedures designed to put a dent in the unwanted mail. However, these procedures can make legitimate emails undeliverable, which can have disastrous effects on a marketing campaign.
There are a number of factors that determines whether or not an email will be delivered, including spam blacklists, content filters and spam traps.
The IAB suggests following these steps when trying to avoid delivery penalties:
• Understand the factors that contribute to blocking & filtering.
• Monitor program delivery to learn the extent of problems.
• Uncover the root causes of your specific issues.
• Ensure your technical infrastructure meets required standards.
• Build relationships with ISPs to help resolve delivery issues.
Because email succesful marketing campaigns depend on a good opening rate (and a good click-thru rate), the effects undelivered mail are obvious. By following the IAB’s guide, improving an email’s negative deliverablity score is easier to accomplish.
Want to add your thoughts?
As always, visitors of WebProBlog are invited to share their comments, suggestions, ideas, and contributions. Visit WebProBlog and contribute your opinion today! |
|
About the Author:
Chris Richardson is a search engine writer and editor for WebProNews. Visit WebProNews for the latest search news.
|
