 |
Low Rate eCommerce & Retail Plans
Click
Here for fast and easy setup |
|
|
| Top Web News |
Google
Mashes Up Real Estate
Hunting down "homes for sale" through a typical
Google search returns extra search boxes for location
and listing type; using those search boxes brings
up a mashup of Google Base and Maps with listings
for available properties.
Yahoo
Implicated In Spyware Click Fraud
Advertisers who expect their Overture ad campaigns
to run with certain Yahoo Searches may be surprised
to find their ads running in syndicated spyware
applications that render each impression as an ad
click the advertiser must pay.
Google
Guys Get A Buck
A proxy statement filed with the Securities and
Exchange Commission showed that the ruling triumvirate
of Eric Schmidt, Larry Page, and Sergey Brin each
chose to keep their salaries at $1 annually.
Corporations
Smackdown Users On Web Services
Security fears over viruses, bandwidth hogging, and the
terror of violating government regulatory laws have prompted
big business to put the squeeze on...
Google
Revenue Jeopardized By Keyword Case
Searching for Edina Realty on Google returns a top-of-the-page
sponsored link run by TheMLSonline.com, and Edina
Realty has sued the advertiser over use of its trademark.
Matt
Cutts On Bigdaddy, RK, And Emmy
The Google engineer who webmasters have learned to love
and fear tackled a slew of questions posted to his blog
recently...
|
|
|
|
04.05.06
IT Marketing Secrets On Seminars And White Papers
 By
Joshua Feinberg
In order to sell a solution, you have to build awareness that there is a problem. Once you have built that awareness, you need to build awareness that your firm can solve that problem.
Then you need to build awareness that your solution is relatively pain-free, seamless, affordable, and gives companies good return on investment. This article will show you ways to do that.
Seminar Marketing is Very Effective
Seminar marketing is one of the best forms of IT marketing because it builds awareness. Instead of you or your salespeople going around on sales calls and spending an hour or two talking about the fundamentals to individuals, you can do pretty much the same thing in room full of prospects simultaneously.
Low Rate eCommerce & Retail Plans
Click
Here for fast and easy setup |
|
No Pressure on Your Prospects
And it's MUCH less intimidating to your prospects. With the right registration, the right follow-up procedures, the right qualifications, the right invitation strategy, and right follow-up calls, you can do a tremendous amount of business from holding seminars on key technology issues for your niche. For more information on holding seminars, check out my Sweet Spot Clients Teleseminar Series (<http://www.SweetSpotClients.com>;).
IT Marketing: White Papers
Publishing a white paper or an e-zine is another really great way for a lead capture and follow-up mechanism. Let's say you're running a direct mail campaign. One of the best ways to get a response is to offer some kind of white paper that you can give out that has a high perceived value.
This white paper can either be developed by you, outsourced to a freelance writer, or you can adapt something from one of the reseller programs you belong to. Of course if you regularly do seminars, you can simply offer an edited transcript or white paper based on the seminar to help with your IT marketing.
IT Marketing: Get the Word Out
You can advertise your white paper when doing any kind of display ads or direct mail piece. It gives people an excuse to call or excuse to go online and request something. Once they request something, you have a way of capturing their information and using it for further your IT marketing processes.
The Bottom Line on IT Marketing
To maximize your value to prospects, you need to let them know what problems they have and how you can solve it. Two great ways to do this are by holding seminars and advertising your white paper to prospects.
About the Author:
Joshua Feinberg helps computer consultants get more steady, high-paying clients. Learn how you can too. Sign-up now for Joshua's free Computer Consultants Secrets audio training at http://www.ComputerConsultantsSecrets.com
|
