 WebProWorld
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Looking
for Link Exchange with PR4 and higher in beauty
Hello, I am looking for link exchange with PR4 and higher with skin/beauty related
websites.
website
traffic
I have a sailing website http://www.go-sail.co.uk.
The site attacts a resonable amount of traffic which has been climbing steadly
up to about a month ago.
Google
not indexing new pages
I'm perplexed as I recently revamped a website for a client. Only 3 of their pages
had been indexed by Google. We took down their old site and put up a holding page
as he was rebranding and didn't want the old site...
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| Recent
Articles |
Google
Patent Study
Two months ago, Google released a 63-point patent document outlining how it examines
historical data associated with websites and documents in its index.
Another
Way to Narrow Your Margins
With the usual press release-driven fanfare, reserach company eMarketer has released
a new study, "The Business of Blogging." Asking price: US $695.
Bloggers
Key In Corporate Knowledge Management?
Bloggers could act as Subject Matter Experts internally. In that way, they could
become key players in an organization's knowledge management.
White
Paper On Word Of Mouth Marketing
Highly recommended reading: The new womma whitepaper Word of Mouth 101 -- An Introduction
to Word of Mouth Marketing (pdf).
White
Paper -- The Corporate Blogosphere
21Publish has released a white paper called "Your Corporate Blogosphere --
Selecting a Solution to Enable More Efficient Workplace Communication & Knowledge
Sharing".
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08.04.05
6 Ways To Leverage Technical Articles
 By Christine
Taylor
Technology vendors often contribute bylined articles to trade journals. The articles
are great exposure for these companies but they don't come cheap - the trades
rarely pay for these articles but the vendors spend time and resources to assign
pieces, write them, approve them and submit them.
Your PR agency can help your clients leverage their investment by wringing top
value out of these articles. Here are some possibilities:
1.Reprints
2.White papers
3.Product briefs
4.Booklets
5.Speech outline and handouts
Reprints
It's pretty galling to contribute a byline to a publication, only to turn around
and spend major bucks for reprint rights. But reprints are good things: they significantly
increase your client's exposure to the market. Make sure you use the reprints
anywhere you can, including press kits, presentation handouts and conference take-aways.
Post them on your site too. Even if you haven't paid for electronic rights you
can probably link to the publication's URL, assuming they've posted your article
online. (It doesn't hurt to ask.) If you've got digital reprint rights and are
posting the article on your client's site, avoid using a scanned hard copy of
the printed article - the resolution is poor and not very readable. Create a .PDF
file and use that for posting and downloading.
White Paper
Please don't use the published article as is for a white paper -- even if you
retain all rights it's shamelessly self-plagiarizing, and if the publication retains
all rights it's rather criminal. However, you can use the article text to form
the technology section of a white paper. Edit for length as necessary and re-work
the text to emphasize your client's product and technology take. Then add white
paper elements like a beginning executive summary and a problem statement. Follow
these with your technology section, and then add details on how your client's
product will solve the problem, a customer case study, and a conclusion on how
great the product is. (You can always switch the order by writing a white paper
first, then editing the technology section into a bylined trade journal article.)
Product Briefs
The article can serve as a great basis for expanded product briefs - say the front
and back of an 8-1/2x11, or a longer technical brochure. Edit the article for
length and jazz up the text, and you've got a solid technology basis for the marketing
document. (Good marcom can explain what a NAS gateway is, but not by yammering
about "enterprise-wide intelligent data management portals." Puts readers right
to sleep.)
Booklets
One of the best press kits I ever saw included a sharp and informative booklet
on the vendor's technology. The booklet explained the general technology's development
and background, presented the vendor's product, and listed clear customer advantages.
It impressed both journalists and customers in a way a press release or even a
white paper wouldn't have done. Booklets are labor-intensive, so use your trade
journal article as the basis for writing your own.
Speech Outline and Handouts
Use existing articles as the basis for client speeches and presentations. Since
trade journal articles are usually vendor-neutral, they'll work as-is for similar
talks. When the presentation is about a product you can still use the article
outline for the background technology and analysis then add product details, customer
case studies, and Q&A's. You can use article reprints as a handout, or turn the
outline into speaker's notes and use that instead.
If your client gulps at the cost of developing a trade journal article, don't
leave them gasping for breath - list all the ways they can leverage it to increase
market exposure and profits.
About the Author:
Call Christine Taylor today at 760-249-6071 or e-mail her at chris@keywordcopy.com,
and start that white paper selling! Christine Taylor Keyword Writing P.O. Box
3499 Wrightwood, CA 92397 at chris@keywordcopy.com |
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