| WebProWorld Forum |
New Email Marketing Site on the rise
Hey, for those who need a steady constant supply of optins
(10-20MM/week), this site has got you covered. Look at a couple of
examples...
How dumb is Amazon?
We just got an email today from Amazon giving us their top search terms / key words in our market sector. Their intention is to give us ideas for products to add to their site, but the result is that I now know what words to market myself.
legitimate emails vs. spam
Hello All. This is my first post in the forums.
I have a list of 1300 emails from strictly customers who have bought products from my site, however, these emails were gathered before I considered email marketing. In other words, nobody opt'ed in. |
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| Recent Articles |
China issues white paper on IPR protection
The Information Office of the State Council, China's cabinet, Thursday issued a white paper titled New Progress in China's Protection of Intellectual Property Rights (IPR).
BJP demands White Paper on funds allotted to TN
The Centre should come out with a white paper on the schemes and funds allotted during the last 10 months to Tamil Nadu, a state represented by 12 Union ministers, the state unit of the BJP said today.
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Commission prepares White Paper and Action Plan on Communication
The outlines of Commissioner Wallström's plans to improve the EU's communication towards its citizens are becoming clearer after the Commission held a special internal seminar on 23 April.
At the start of the Barroso Commission, Commissioner Wallström was given the task of finding ways to improve the Union's communication with its citizens. |
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06.08.05
White Paper -- The Corporate Blogosphere
 By Fredrik Wacka
21Publish has released a white paper called "Your Corporate Blogosphere -- Selecting a Solution to Enable More Efficient Workplace Communication & Knowledge Sharing".
As the title says, the white paper focuses primarily on technical issues. 21publish -- that sells one publishing solution -- thinks administrators should look for the following:
Ease of community administration...
...the ease-of-use features that integrate blogging into everyday work. For example, corporate blogging solutions need to support email.
...single sign-on integration with other tools and services, like the company intranet.
...mechanisms that allow users to systematically track both important discussions and follow-ups to comments that users have made to other people's blog entries are highly desirable.
The paper also discusses the corporate blogosphere from a communication point of view. "Corporate blogospheres provide an efficient means to incentivize and activate interpersonal conversations within a company. Current conversations include transient email discussions that do not contribute to the knowledge repository of the company."
Management communications, business best practices, technology best practices and internal customer support are examples of what internal blogging could be used for. In summary, the report emphasises these points:
To motivate the voice of the employee
To facilitate interdependence
To organize information (pull versus push mechanisms)
(download pdf)
About the Author:
Fredrik Wacka is the author and founder of the popular
CorporateBlogging.Info blog which is a guide to business and corporate
blogging.
Visit Fredrik Wacka's blog: CorporateBlogging.Info.
Edelman/Intelliseek Publish Blog White Paper
 By Kevin Dugan
Intelliseek and Edelman announced a new study on the impact of blogs. The study, "How Real People Are Finally Being Heard," claims to be the 1.0 Guide to the Blogosphere.
"We've entered the era of mass personalization where people expect far greater participation in their favorite brands and companies. For companies, bloggers represent an immediate source of information and feedback, but also an opportunity to engage a rapidly expanding global network of influential, credible, passionate and involved group of real people who communicate constantly," said Pam Talbot, President & CEO, Edelman U.S. "The white paper is to help companies better understand how to engage bloggers through authentic dialogue in ways that are appropriate and respectful."
The white paper's blog directory (available only to Edelman clients) ranks and profiles top bloggers who cover six key industries: marketing and public relations, business, consumer packaged goods, consumer technology, health care, and public affairs. The paper also provides basic information and experienced advice on blogger behavior, blogger engagement, legitimate public relations uses of blogs, and a blog lexicon.
You can download it here.
I've yet to dig into the document, but I am glad to see Edelman is practicing with its CEO blog, Speak Up, before coming out and preaching on how blogs should be done. One more tip of the hat to Richard Edelman.
And a BIG congrats goes to the PR bloggers who are ranked in the study.
Public relations pros should get this document to either review what they know or get up to speed on what they should know. More information on the study can be found here.
About the Author:
Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.
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