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Top Articles
Utilize New Technologies To Distribute Your White Paper
[2012-05-10] PDF's, for anyone who has constructed a white paper, you know that file extension by heart. It's the preferred method of constructing and distributing a white paper. There's good reason for this as just about anyone can open a PDF file on their computer of choice. However, as the number of devices people use increases so should be the way you construct and distribute your White Paper.
Getting Ahead Of Topics For White Paper Content
[2012-04-16] Can you imagine being the expert on Facebook, before anyone even knew the social media platform existed. How about being the first person to relay the information that devoting marketing time to MySpace was a bad idea? White Papers are a perfect way to establish yourself as the dominant source of information.
How End-User Experience Affects Your Bottom Line - New Whitepaper
[2012-03-23] A new whitepaper, by Compuware, has been released which explores the business impact of application performance and explains the correlation between the end-user and how that affects your organization's bottom line.
Case Studies And White Papers
[2012-02-03] Experts agree that both white papers and case studies, are the marketing tools; "the two most powerful, most convincing, and most cost-effective marketing materials that any company can produce," says Gordon Graham, That White Paper Guy.
Stop Wasting Your White Papers
[2012-01-16] The humble white paper is a great way to help people make decisions.white papers. If you're unsure what a white paper is, basically, it's a document that describes a problem and shows the reader how to resolve it:
Public Relations in Social Media
[2011-12-16] The role of Public Relations is to get a positive message out about a particular brand or company. In order to accomplish this goal, Public Relation personnel must go to where the people are in order to spread their message. Thus, as social media has become tightly integrated into society, PR agencies and department have had to utilize this new medium. DWPub has recently released a white paper discussing the newest frontier for Public Relations professionals.
Google+ White Paper Released
[2011-11-10] If you haven't heard, Google+ recently made its pages service available to businesses and other organizations, effectively pushing them within a hair of Facebook's functionality.
White Papers Still Have a Great Deal of Influence
[2011-10-18] A recent survey conducted by Eccolo Media found that, despite the level of consumption decreasing, white paper promotion is still an effective method for promoting your product and/or business.
Writing White Papers for the Internet Age, Part 1: Overview
[2011-09-30] The "Internet Age" is old news. Many are aware of the fact that we have transitioned into a new time, but few understand its impact. People read content in new ways and their attention is a lot less. Before looking at how to write specific sections of white papers, let's make some key observations on how to write in this new era.
Collateral Planning
[2011-08-04] Ecclomedia released a publication on collateral planning to help marketers be proactive about the publications they release. There are a number of great tips worth looking over.
Tips On Promoting White Papers Through Social Media
[2011-07-14] The Eccolo Media 2009 B2B Technology Collateral Survey Report discovered "89 percent of respondents passing them along to others." As they state, collateral is viral. Of the five collateral types listed, white papers, case studies/success stories, podcasts, video, brochures/data sheets, white papers were the most frequently shared. Social media is the most concentrated form of sharing information. Let's look at some tips for sharing white papers through social media.
Orkin's White Paper Campaign Has All the Right Stuff
[2011-06-16] We have talked before about launching a white paper like a product. The pest control giant, Orkin, recently released a white paper for their Bed Bug Business Plan campaign. Their approach epitomizes many of the ways to produce great results with white papers.
Introducing the Video White Paper
[2011-05-26] An article on video white papers noted that a "B-to-B study found that 78% of respondents believe video makes online content more compelling." The statistics that say we retain 10% of what we read and 50% of what we see and hear, and the like, allegedly come from misrepresentations of Edgar Dale's Cone of Experience. Whether or not we retain the information better with video, white papers are finding their way into the video medium with much popularity.
A Quick Guide to Optimising Your Web Copy
[2011-04-25] The world of search engine optimisation can be confusing. Identifying your keywords, looking at your site structure and building back links are all vital aspects if your SEO strategy is going to work.
Copywriting – Tone and Voice
[2011-04-08] Something strange happens to people when they try to communicate through writing. Their normal chatty engaging style goes out the window for something more akin to a literary novel. Why?
White Paper and Social Media Working In Tandem
[2011-03-24] If you were to break down the fundamentals of white paper and social media, you'd be met with two opposites. Social media is a platform that allows for quick and low quality content, shared across a large network. White Paper on the other hand is all about high quality content, released on a smaller scale. Luckily, both of these concepts have the potential to help one another.
Writing Copy that Targets Affluent Boomers
[2011-03-10] What's that thunderous sound? Every time the biggest generation reaches a milestone, you can feel the ground rumble. In 2011, boomers start reaching Medicare age. There's one turning 65 every nine seconds. At every stage of life, their buying and work patterns have rocked whichever market they went into or created.
Writing White Papers In More Than One Language
[2011-02-17] When it comes to writing styles, many white paper authors try to use short words and simple sentences so that the average English speaker has no trouble understanding them. The thing is, though, that the "average person" on a global scale doesn't speak English, and so one (admittedly risky) approach to attracting a new audience is writing a white paper in a different language.
One Of The Most Important White Papers Of The Year Receives Delay
[2011-02-03] This could possibly be one of the most important white papers to release this year, and for those in wait will have to go a little longer before reading it.The Obama administration planned to release a white paper detailing the future of housing finance by January 31st. A deadline decided on by Congress.
How WhitePaper Fared Against Gift Cards and No Offers
[2011-01-13] When writing Whitepapers, have you wondered the true value that they can bring to a business? Considering their popularity, it's safe to assume that there are uses for the strategy. However, in certain situations can another strategy bring more to the table?
Procuring Graphics For White Papers
[2010-12-23] Pictures don't get a lot of respect in the business world; stick too many in an official document and people may complain you're either skimping on facts or treating them like children. But a picture here and there can help illustrate a point and make a white paper look nice, so we're coming to you this week with tips on obtaining graphics.
Alinean Delves Into Interactive White Papers
[2010-12-09] Personalization is big these days. Individuals often expect to be able to choose different colors, designs, and/or content, depending on the situation, and companies often try to deliver the best combinations. So Alinean may be onto something, as it recently began to deal in personalized white papers.
IT White Papers May Need Spicing Up
[2010-11-11] Every day, different news outlets relay about the same facts about the same stories, but based on presentation styles, people have strong preferences. This may be a lesson for professionals who deal in white papers (and especially technical white papers), as making things interesting can pay off.
Launching A White Paper Like A Product
[2010-10-28] Product launches can be big and fun events, with free food, product giveaways, and CEOs running around on stage. To overgeneralize: everybody loves 'em, and they're successful in creating interest. So it might be a good idea to release a white paper in a similar fashion.
How To Write A Successful White Paper
[2010-10-14] Writing copy for online advertising that appeals to searchers and makes them want to click through can be a hard task. But here's the secret: make it all about them. Searchers don't care how many products you have in stock or that you were the first to market your product, all they want to know is "what's in it for me?"
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