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Top Articles
Stop Wasting Your White Papers
[2012-01-16] The humble white paper is a great way to help people make decisions.white papers. If you're unsure what a white paper is, basically, it's a document that describes a problem and shows the reader how to resolve it:
Public Relations in Social Media
[2011-12-16] The role of Public Relations is to get a positive message out about a particular brand or company. In order to accomplish this goal, Public Relation personnel must go to where the people are in order to spread their message. Thus, as social media has become tightly integrated into society, PR agencies and department have had to utilize this new medium. DWPub has recently released a white paper discussing the newest frontier for Public Relations professionals.
Google+ White Paper Released
[2011-11-10] If you haven't heard, Google+ recently made its pages service available to businesses and other organizations, effectively pushing them within a hair of Facebook's functionality.
White Papers Still Have a Great Deal of Influence
[2011-10-18] A recent survey conducted by Eccolo Media found that, despite the level of consumption decreasing, white paper promotion is still an effective method for promoting your product and/or business.
Writing White Papers for the Internet Age, Part 1: Overview
[2011-09-30] The "Internet Age" is old news. Many are aware of the fact that we have transitioned into a new time, but few understand its impact. People read content in new ways and their attention is a lot less. Before looking at how to write specific sections of white papers, let's make some key observations on how to write in this new era.
Collateral Planning
[2011-08-04] Ecclomedia released a publication on collateral planning to help marketers be proactive about the publications they release. There are a number of great tips worth looking over.
Tips On Promoting White Papers Through Social Media
[2011-07-14] The Eccolo Media 2009 B2B Technology Collateral Survey Report discovered "89 percent of respondents passing them along to others." As they state, collateral is viral. Of the five collateral types listed, white papers, case studies/success stories, podcasts, video, brochures/data sheets, white papers were the most frequently shared. Social media is the most concentrated form of sharing information. Let's look at some tips for sharing white papers through social media.
Orkin's White Paper Campaign Has All the Right Stuff
[2011-06-16] We have talked before about launching a white paper like a product. The pest control giant, Orkin, recently released a white paper for their Bed Bug Business Plan campaign. Their approach epitomizes many of the ways to produce great results with white papers.
Introducing the Video White Paper
[2011-05-26] An article on video white papers noted that a "B-to-B study found that 78% of respondents believe video makes online content more compelling." The statistics that say we retain 10% of what we read and 50% of what we see and hear, and the like, allegedly come from misrepresentations of Edgar Dale's Cone of Experience. Whether or not we retain the information better with video, white papers are finding their way into the video medium with much popularity.
A Quick Guide to Optimising Your Web Copy
[2011-04-25] The world of search engine optimisation can be confusing. Identifying your keywords, looking at your site structure and building back links are all vital aspects if your SEO strategy is going to work.
Copywriting – Tone and Voice
[2011-04-08] Something strange happens to people when they try to communicate through writing. Their normal chatty engaging style goes out the window for something more akin to a literary novel. Why?
White Paper and Social Media Working In Tandem
[2011-03-24] If you were to break down the fundamentals of white paper and social media, you'd be met with two opposites. Social media is a platform that allows for quick and low quality content, shared across a large network. White Paper on the other hand is all about high quality content, released on a smaller scale. Luckily, both of these concepts have the potential to help one another.
Writing Copy that Targets Affluent Boomers
[2011-03-10] What's that thunderous sound? Every time the biggest generation reaches a milestone, you can feel the ground rumble. In 2011, boomers start reaching Medicare age. There's one turning 65 every nine seconds. At every stage of life, their buying and work patterns have rocked whichever market they went into or created.
Writing White Papers In More Than One Language
[2011-02-17] When it comes to writing styles, many white paper authors try to use short words and simple sentences so that the average English speaker has no trouble understanding them. The thing is, though, that the "average person" on a global scale doesn't speak English, and so one (admittedly risky) approach to attracting a new audience is writing a white paper in a different language.
One Of The Most Important White Papers Of The Year Receives Delay
[2011-02-03] This could possibly be one of the most important white papers to release this year, and for those in wait will have to go a little longer before reading it.The Obama administration planned to release a white paper detailing the future of housing finance by January 31st. A deadline decided on by Congress.
How WhitePaper Fared Against Gift Cards and No Offers
[2011-01-13] When writing Whitepapers, have you wondered the true value that they can bring to a business? Considering their popularity, it's safe to assume that there are uses for the strategy. However, in certain situations can another strategy bring more to the table?
Procuring Graphics For White Papers
[2010-12-23] Pictures don't get a lot of respect in the business world; stick too many in an official document and people may complain you're either skimping on facts or treating them like children. But a picture here and there can help illustrate a point and make a white paper look nice, so we're coming to you this week with tips on obtaining graphics.
Alinean Delves Into Interactive White Papers
[2010-12-09] Personalization is big these days. Individuals often expect to be able to choose different colors, designs, and/or content, depending on the situation, and companies often try to deliver the best combinations. So Alinean may be onto something, as it recently began to deal in personalized white papers.
IT White Papers May Need Spicing Up
[2010-11-11] Every day, different news outlets relay about the same facts about the same stories, but based on presentation styles, people have strong preferences. This may be a lesson for professionals who deal in white papers (and especially technical white papers), as making things interesting can pay off.
Launching A White Paper Like A Product
[2010-10-28] Product launches can be big and fun events, with free food, product giveaways, and CEOs running around on stage. To overgeneralize: everybody loves 'em, and they're successful in creating interest. So it might be a good idea to release a white paper in a similar fashion.
How To Write A Successful White Paper
[2010-10-14] Writing copy for online advertising that appeals to searchers and makes them want to click through can be a hard task. But here's the secret: make it all about them. Searchers don't care how many products you have in stock or that you were the first to market your product, all they want to know is "what's in it for me?"
White Paper List Discontinued Due To Malware Concerns
[2010-09-30] A long-running list of white papers will no longer be issued on a weekly basis. Malware has apparently become too much of a threat for the man behind the "FREE White Paper List" to continue.
Four White Paper Lead Generation Tips
[2010-09-14] White paper enthusiasts who are looking to improve the rate at which they attract new customers may want to pay close attention. A pair of experts recently weighed in with two tips each regarding how best to generate leads.
New White Paper CRM Website Launches
[2010-09-02] A new CRM white paper website has launched called CRMWhitepaper.org which features information and tips about what to look for in a CRM white paper.
White Papers for Entrepreneurs Announces New Tele Seminar
[2010-08-19] Stefanie Frank, white paper specialist and owner of White Papers for Entrepreneurs, will be holding a free tele-seminar aimed at small business owners and focused on writing effective white papers.
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