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Top Articles
Keep Your Reader In Mind To Write A Successful White Paper
[2009-07-01] One of the primary maxims of writing sales copy is: "Know Your Customer." However, that particular pearl of wisdom sometimes gets ignored in white papers. Why?
Should Your White Paper Give Everything Away?
[2009-06-11] Does it ever makes sense to give away your secrets in a white paper? This is a question that I hear a lot-and it might be one that you're pondering. When does it make sense to share the very secrets that make you great?
Creating The Perfect Blend Of Education And Marketing
[2009-05-28] Reading a good white paper can be like experiencing a great cappuccino. There are two basic components to each, which depend on one another for success.
Media Firms Beginning To Turn To White Papers
[2009-05-08] Are you leveraging the power of white papers? Today, they are one of the top lead generation vehicles. There have been tons of recent studies confirming this.
Should We Have a 'Write A Whitepaper Month'?
[2009-04-16] I recently came across a rather sly press release indicating that April was "Write a White Paper Month."
Considering how odd that was, it got my attention.
Report Shows How To Maximize White Paper Use For B2B
[2009-04-02] InformationWeek recently released a report titled, "Tech Marketing: Best Practices Research Series: White Papers: How to Maximize the Use of White Papers in Your B2B Marketing and Sales Process." Yes, that is a mouthful, but so is the report. It full of great facts about the marketing power of white papers.
The Power of White Papers
[2009-03-12] There has been a literal smorgasbord of recent studies on the power of white papers in the last few months.
Study Shows Businesses Today Need White Papers
[2009-02-19] White papers are essential marketing tools for businesses during a down economy. Why? Because lead generation programs become essential during times like this. In addition, prospects are more resistant to sales hype.
White Papers Play An Important Role In Search Via Google Study
[2009-01-30] When thinking of purchasing a product or service, what do people search for when they use search engines or visit the company website? A new study reveals the kinds of things people are looking for and the important role of white papers.
How White Papers Keep The Money Flowing
[2009-01-10] By now you've heard the buzz about White Paper Success Summit 2009.I've got some important information for you, but first let me share the story that led to this event (and why this means a great opportunity for you).
Study Shows Buyers Still Prefer White Papers
[2008-12-02] Are you wondering whether white papers still have pull as a marketing tool? Well look no further.
Are You Losing Readers?
[2008-11-14] Ever been down a slide (maybe with your kids) and hit those little bumps every few feet? They slow your decent to a crawl and really make the slide no fun at all.
Writing Successful Whitepapers
[2008-10-22] What if you've never written a white paper and you really want to develop the skill, where do you start? That's the gist of a question I received from a gal that I'll call Jill (to protect her identity):
SEO Tips for White Papers
[2008-10-02] Getting your white paper to rank high in a search engine is like finding a rich oil well. The inflow of traffic can be seemingly endless.
Bad Mouth Your Products For Success??
[2008-09-25] Does it ever make sense to say to your readers, don't buy our product or service? This is the underlying question in an interesting post by Adele Sommers (a little hint, he believes your white papers SHOULD do this).
How Much Is Your White Paper Worth?
[2008-09-03] We all know that white papers are free documents, often used for lead generation purposes.
Do You Do Interviews When Writing White Papers?
[2008-08-15] Let's say you've been tasked to create a white paper (or an article, blog post, ). Who should you interview in the process of preparing to write?
White Paper Marketing Tips
[2008-07-24] According to Larry Chase, "When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper."
Why the Demand for White Paper is Spiking
[2008-07-09] One of my early predictions for this year was a spike in the demand for white paper writers this year. Or said another way, I predicted marketing folks were going to be demanding more white papers for their campaigns.
Should You Reveal Everything in a White Paper?
[2008-06-13] Should you convey your expertise in white papers by revealing literally EVERYTHING you know about a topic?
Is Competition Preventing You From Releasing Your White Paper?
[2008-05-15] Is fear of the competition preventing you from releasing a masterful white paper?
Are you certain your ideas will be embraced by prospects, but are scared the competition will simply copy you?
Outsourcing White Papers
[2008-04-15] Do you work for a company that produces white papers in-house? Is the quality a bit shy of fair?
Improving Your PDF Search Engine Compatablity
[2008-03-20] If you write white papers, you most likely are creating PDF files as the final product.
White Paper Writing Tips
[2008-02-21] Are you a freelancer looking to tap into the lucrative white paper writing world?
Don't Make This Mistake with Your White Paper
[2008-01-15] What is a good template for a white paper? This question comes up a lot.
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