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Top Articles
White Paper 'Carrots' Used To Make New Contacts
[2010-07-08] While many people think of white papers as a way of keeping in touch with an established audience, it's important to remember that they can help organizations make new contacts, too. One company has achieved good results by asking individuals who download its white papers to provide their names and email addresses.
Looking at the 'Free then Fee' Business Model
[2010-06-25] I have no hard figures to back up what I'm about to say, but just think about it for a second. People are more interested in what you have to say, or sell when it's free. Giving away free white paper is certainly the way to go if you're looking to adopt new business. However, there are risks involved when trying to build a customer base with free product.
White Papers, Social Media Judged To Be Symbiotic
[2010-06-10] White papers and social media may seem to be at odds with each other at times; it can feel as if sites like Facebook and Twitter have shortened people's attention spans to the point that white papers are of little interest to anyone. Still, at least one expert thinks white papers and social media complement each other.
Using Images In A White Paper
[2010-05-27] To make a white paper more interesting and to give readers a way to better understand information consider using images in a white paper.
Janson White Paper Wins PR Award
[2010-05-13] When it comes to white papers, it appears that Janson Communications is quite the authority. Janson recently won an Award of Excellence for a white paper with the unusually apt title "How Strategic Communications Can Positively Affect Your Business."
Using A Press Release To Promote Your White Paper
[2010-04-29] If you are considering writing a white paper you may want to think about using a press release to promote it.
Tailoring Your White Paper For Your Followers
[2010-04-15] The goal of your white paper should be to create a following and start conversations that include you. Do you know your followers well enough to do that? Colleague John Bromhead is fond of saying,"Marketing is the process of starting a conversation."
How To Select The Best Writer For Your Whitepaper
[2010-04-01] Once you have decided on the message you want your paper to convey, fleshed out your ideal reader, and determined your paper's call to action, it's time to find someone to start writing it.
Creating A Powerful Call To Action
[2010-03-18] A good white paper is like a diving board. You promote and preface it so that your ideal readers see the benefit in getting onto it. You inform AND persuade, so that readers feel that they are drawing their own conclusions as they move down it. You set it up so that those conclusions lead in one specific direction - to your category of product or service.
Determining Your Ideal White Paper Reader
[2010-03-04] Too many companies underestimate the importance of this step in the white paper process-determining the ideal reader. When this step is skipped, the result is a white paper that tries to do too much for too many people and ends up boring most of them. Don't let that fate befall your white paper project.
What To Ask Yourself Before Writing Your White Paper
[2010-02-18] Have you ever painted anything: a door, a bedroom, a house? Did you keep track of your time? Did you notice that you spent most of your time in preparation, and that the process of applying paint actually went pretty quickly?
SlideShare Makes It Easier To Share White Papers
[2010-02-04] Professional sharing website SlideShare has launched a new Channels service today to provide custom branded microsites within its community.
Capturing Business Leads With White Papers
[2010-01-21] If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here's some things to avoid:
White Papers Are A Valuable Asset For Every Industry
[2010-01-07] Are you working for a company outside of high tech? Maybe financial services, health care or manufacturing? You might be wondering, "Are white papers useful for us?"
White Paper Success Summit '10 Gets Offical Date
[2009-12-17] I know it's hard to believe 2010 is just around the corner. Like me, you're likely putting plans in place for next year. Better customers, more of them and so on.
Becoming A Successful Freelance White Paper Writer Takes Self Promotion
[2009-12-01] Successful writers share one common trait - they market themselves using very easy-to-implement tactics. Yet even as demand for writers is skyrocketing, many freelancers would rather spend their time walking the dog or washing the dishes.
White Papers Continue To Be Power Houses For Businesses
[2009-11-12] Listen up businesses! The white paper is here to stay and it's only getting more important. Or so says a brand new study by Eccolo Media.
Building White Paper Topics From Twitter Posts
[2009-10-29] Are you scratching your head trying to come up with current trends on a particular white paper topic? Why not tap into Twitter? By using applications that harness the power of this vast network, you can selectively search the Twittersphere for trends in your industry.
Creating A Successful Whitepaper Template
[2009-10-08] An interesting thing happened while collaborating on some sales letter work recently. While sitting in on the initial client interviews, I found myself going back to Mike's white paper interview template to "fill in" some gaps while we were talking to the client.
Is It Necessary To Have Your Staff Contribute White Papers?
[2009-09-24] Let's say the idea vault is looking pretty empty. No one at your company has really contributed any new thoughts in ages. Does it ever make sense to ask your key players to contribute white papers, outlining new ideas for corporate growth?
When To Post (Or Link To) White Papers On Facebook
[2009-09-10] In the last WhitePaperNews article, Michael A. Stelzner suggested promoting white papers on Facebook, and that's a good idea. This time around, we'll get even more specific, with info regarding the best time to make a post.
Promoting You Whitepaper In The Most Unlikely Places
[2009-08-06] Do you have a white paper that needs a little more attention? What follows are four "not so obvious places" to promote your white papers.
Increasing Readership And The Number Of Quality Leads
[2009-07-23] Are you using white papers to collect business leads? Are white paper registration forms ‘old school marketing?' Is it better to let white papers roam free with the hope that they'll magically draw opportunity?
Keep Your Reader In Mind To Write A Successful White Paper
[2009-07-01] One of the primary maxims of writing sales copy is: "Know Your Customer." However, that particular pearl of wisdom sometimes gets ignored in white papers. Why?
Should Your White Paper Give Everything Away?
[2009-06-11] Does it ever makes sense to give away your secrets in a white paper? This is a question that I hear a lot-and it might be one that you're pondering. When does it make sense to share the very secrets that make you great?
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