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Top Articles
Outsourcing White Papers
[2008-04-15] Do you work for a company that produces white papers in-house? Is the quality a bit shy of fair?
Improving Your PDF Search Engine Compatablity
[2008-03-20] If you write white papers, you most likely are creating PDF files as the final product.
White Paper Writing Tips
[2008-02-21] Are you a freelancer looking to tap into the lucrative white paper writing world?
Don't Make This Mistake with Your White Paper
[2008-01-15] What is a good template for a white paper? This question comes up a lot.
Words to Avoid in Your White Papers
[2007-12-18] Michael Stelzner over at the Writing White Papers blog has good little post on the top ten words to avoid using when writing your white papers.
Why Reveal Secrets in White Papers?
[2007-11-21] Should I keep my secrets to myself and my paying clients? Or should I use them as a marketing weapon?
White Paper Marketing Case Study: Social Networking
[2007-10-30] Can you leverage social media to generate leads with white papers?
Enhance White Paper Landing Pages With Spoken Words
[2007-10-02] Can you couple audio with white paper landing pages and improve online registrations?
Practical White Paper Marketing Tips
[2007-09-12] So you put the hard work and sweat into producing a killer white paper.
White Papers vs. Reports: Different Beasts
[2007-08-10] Someone who recently requested a copy of my "How to Write a White Paper: A White Paper on White Papers," asked: "What is the difference between a white paper and a report?"
White Paper Registration A Big Objection
[2007-07-19] A common debate in the marketing world is whether to require white paper registration or just allow a direct click through to your PDF file.
Study: Tech Buyers Rely On White Papers
[2007-06-26] Do you market to technology folks? If you do, pay attention.
Do Fictional Stories Help to Pull in Readers?
[2007-06-07] Does it make sense to begin a white paper or other important marketing document with a short story to pull in readers?
The Risks of Skipping the Needs Assessment
[2007-05-04] Okay, recently Donald Trump's reality show "The Apprentice" ended its appearance in Los Angeles.
White Papers About Ideas?
[2007-04-06] Today we hear a lot about white papers.
White Papers as Prospect Magnets
[2007-03-08] Generating quality leads is a growing challenge for many marketing professionals. More than ever before, legions of marketing materials are competing for the attention of prospects.
Copy Writers: See Yourself As the Product
[2007-01-24] When I teach my copywriters and other coaching students how to package themselves, I use a specific formula to get them from "ground zero" to a "complete package."
Technical Writing
[2007-01-05] The educational background required in technical writing is demanding, because of the inherent difficulty of the job.
Omniture Genesis Is The Right Move
[2006-12-15] Omniture has partnered with various companies in the industry to take web analytics to next level. These partnerships will allow Omniture's customers to easily integrate different marketing applications and truly help them move toward actionable web analytics.
Will Blogs Replace White Papers?
[2006-11-20] Blogs are bringing about changes in the way we live, the way we buy, the way we interact; giving a chance to speak and be heard to millions who would not otherwise bother giving their opinion in mainstream media.
White Papers, Lead Generation - Key for BtoB Marketers
[2006-10-06] Complex sales cycles make the development of multi-modal marketing strategies critical.
White Paper Gives Advice On Pay Per Click
[2006-09-28] Sayu has just released a white paper detailing "how PPC advertisers should optimise their landing pages to increase the profit of a PPC campaign and the return on investment of every click." The company is based in England, so close readers shouldn't be concerned that it spelled "optimize" with an "s."
Prevent Prospects From Wasting Your Marketing Dollars
[2006-09-11] To deal with sales-resistant prospects, many B2B companies use white papers as part of their marketing mix. Generally, this type of report -- which ranges from 5, 10, 15 pages or more -- provides a case study of how your product or service solved a customer's problem.
Using White Papers for Lead Generation
[2006-08-24] Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, "How White Papers Can Turbo-Boost Your Lead-Generation Campaign."
White Paper Predicts Success For NFC
[2006-08-16] Near Field Communication (NFC) should take off in the near future, according to a white paper released by Innovision Research & Technology.
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