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Top Articles
Determining Your Ideal White Paper Reader
[2010-03-04] Too many companies underestimate the importance of this step in the white paper process-determining the ideal reader. When this step is skipped, the result is a white paper that tries to do too much for too many people and ends up boring most of them. Don't let that fate befall your white paper project.
What To Ask Yourself Before Writing Your White Paper
[2010-02-18] Have you ever painted anything: a door, a bedroom, a house? Did you keep track of your time? Did you notice that you spent most of your time in preparation, and that the process of applying paint actually went pretty quickly?
SlideShare Makes It Easier To Share White Papers
[2010-02-04] Professional sharing website SlideShare has launched a new Channels service today to provide custom branded microsites within its community.
Capturing Business Leads With White Papers
[2010-01-21] If your objective is to help businesses capture a lead, close a sale or establish themselves as kings in a crowded market, here's some things to avoid:
White Papers Are A Valuable Asset For Every Industry
[2010-01-07] Are you working for a company outside of high tech? Maybe financial services, health care or manufacturing? You might be wondering, "Are white papers useful for us?"
White Paper Success Summit '10 Gets Offical Date
[2009-12-17] I know it's hard to believe 2010 is just around the corner. Like me, you're likely putting plans in place for next year. Better customers, more of them and so on.
Becoming A Successful Freelance White Paper Writer Takes Self Promotion
[2009-12-01] Successful writers share one common trait - they market themselves using very easy-to-implement tactics. Yet even as demand for writers is skyrocketing, many freelancers would rather spend their time walking the dog or washing the dishes.
White Papers Continue To Be Power Houses For Businesses
[2009-11-12] Listen up businesses! The white paper is here to stay and it's only getting more important. Or so says a brand new study by Eccolo Media.
Building White Paper Topics From Twitter Posts
[2009-10-29] Are you scratching your head trying to come up with current trends on a particular white paper topic? Why not tap into Twitter? By using applications that harness the power of this vast network, you can selectively search the Twittersphere for trends in your industry.
Creating A Successful Whitepaper Template
[2009-10-08] An interesting thing happened while collaborating on some sales letter work recently. While sitting in on the initial client interviews, I found myself going back to Mike's white paper interview template to "fill in" some gaps while we were talking to the client.
Is It Necessary To Have Your Staff Contribute White Papers?
[2009-09-24] Let's say the idea vault is looking pretty empty. No one at your company has really contributed any new thoughts in ages. Does it ever make sense to ask your key players to contribute white papers, outlining new ideas for corporate growth?
When To Post (Or Link To) White Papers On Facebook
[2009-09-10] In the last WhitePaperNews article, Michael A. Stelzner suggested promoting white papers on Facebook, and that's a good idea. This time around, we'll get even more specific, with info regarding the best time to make a post.
Promoting You Whitepaper In The Most Unlikely Places
[2009-08-06] Do you have a white paper that needs a little more attention? What follows are four "not so obvious places" to promote your white papers.
Increasing Readership And The Number Of Quality Leads
[2009-07-23] Are you using white papers to collect business leads? Are white paper registration forms ‘old school marketing?' Is it better to let white papers roam free with the hope that they'll magically draw opportunity?
Keep Your Reader In Mind To Write A Successful White Paper
[2009-07-01] One of the primary maxims of writing sales copy is: "Know Your Customer." However, that particular pearl of wisdom sometimes gets ignored in white papers. Why?
Should Your White Paper Give Everything Away?
[2009-06-11] Does it ever makes sense to give away your secrets in a white paper? This is a question that I hear a lot-and it might be one that you're pondering. When does it make sense to share the very secrets that make you great?
Creating The Perfect Blend Of Education And Marketing
[2009-05-28] Reading a good white paper can be like experiencing a great cappuccino. There are two basic components to each, which depend on one another for success.
Media Firms Beginning To Turn To White Papers
[2009-05-08] Are you leveraging the power of white papers? Today, they are one of the top lead generation vehicles. There have been tons of recent studies confirming this.
Should We Have a 'Write A Whitepaper Month'?
[2009-04-16] I recently came across a rather sly press release indicating that April was "Write a White Paper Month."
Considering how odd that was, it got my attention.
Report Shows How To Maximize White Paper Use For B2B
[2009-04-02] InformationWeek recently released a report titled, "Tech Marketing: Best Practices Research Series: White Papers: How to Maximize the Use of White Papers in Your B2B Marketing and Sales Process." Yes, that is a mouthful, but so is the report. It full of great facts about the marketing power of white papers.
The Power of White Papers
[2009-03-12] There has been a literal smorgasbord of recent studies on the power of white papers in the last few months.
Study Shows Businesses Today Need White Papers
[2009-02-19] White papers are essential marketing tools for businesses during a down economy. Why? Because lead generation programs become essential during times like this. In addition, prospects are more resistant to sales hype.
White Papers Play An Important Role In Search Via Google Study
[2009-01-30] When thinking of purchasing a product or service, what do people search for when they use search engines or visit the company website? A new study reveals the kinds of things people are looking for and the important role of white papers.
How White Papers Keep The Money Flowing
[2009-01-10] By now you've heard the buzz about White Paper Success Summit 2009.I've got some important information for you, but first let me share the story that led to this event (and why this means a great opportunity for you).
Study Shows Buyers Still Prefer White Papers
[2008-12-02] Are you wondering whether white papers still have pull as a marketing tool? Well look no further.
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